Guará: Quality of life, sustainable development and continuous real estate appreciation in one of the best places to live in the DF

Emplavi in collaboration with João Amador (@historias_de_bsb)

Main Avenue of Guará II / Photo: Lucio Bernardo Jr.

THE Guará It is a traditional region with unique characteristics in the Federal District. Its construction began in 1967 in a large joint effort by public servants who built their own houses. Over the years, the proximity of the Plano Piloto and the many opportunities of a growing place attracted more residents and public and private investments to the city, which grew exponentially.

Guará Station, Brasilia Metro / Photo: Dênio Simões

In a short time, the Guará stood out in the Federal District for its mix of accents and creativity that gave rise to emblematic places such as the Feira do Guará, relevant cultural scenes such as reggae and rock, and even nationally renowned sports facilities, such as the Pelezão Stadium and the Ayrton Senna Kart Track. All of this is framed by a rich nature available to the population, with lots of greenery and space for outdoor activities, such as the Ezechias Heringuer Ecological Park.

Ezechias Heringer Ecological Park / Photo: Pedro Ventura

And, when it comes to leisure and fun, it is possible to notice a constant and relevant evolution of the city: from the cinemas of Galeria Karim in the 1970s, through the opening of Park Shopping and Casa Park in the following decades, the Guará is a place with cultural and gastronomic options for increasingly demanding audiences. A reality in tune with the current profile of the Guaraense who, according to data from District Household Sample Survey (PDAD) 2018, is one of the highest per capita incomes in the Federal District.

In constant evolution, the city has been receiving new developments in recent years capable of meeting the growing demand for new properties. And, within this scenario of optimism and opportunities, new launches have been moving the real estate market in the region, inaugurating a new cycle of growth for the city, attracting more investments in urban infrastructure, with relevant impacts for all residents.

Aligned with this scenario of growth and opportunity, Emplavi, a leading developer in the high-end real estate segment chose the region of Guará to expand its real estate offering for the coming years in the Federal District, with the acquisition of new areas and planning of new high-end launches in the city, with the solidity, security and construction quality that mark the company's history in its 40 years in the market and more than 30,000 properties delivered.

The first project launched in August 2021 by Emplavi, in this new cycle of investments in the region Guará, he was  Prestige Residence, a high-standard residential complex, located at QI 29, with 114 units distributed across two towers that house 2 and 3 bedroom apartments.

A new reference in the local real estate market, Prestige Residence is a project that was born with the vocation of offering exclusivity, modernity and sophistication in every detail. Surprising. Contemporary, Definitive. A beautiful and harmonious architectural ensemble that combines modern design, symmetry between beauty and functionality, with environments that offer unique experiences in comfort, leisure and socialization, associated with the security of a complete condominium, in the best location in the world. Guará, ratifying the commitment of Emplavi to once again mark the history of the real estate market in Brasília and, in particular, in this beautiful and cozy city. And not by chance, it is already considered one of the biggest sales successes of the Developer, confirming the strength of the brand and its high-standard developments in Brasília.

Projection of the Prestige Residence Towers, Emplavi launch at QI 29, Guará II

For 2022, the company has already announced new investments in the region, with a new high-end launch in Guará I that promises to surprise and move the market in the region in the first half of the year. Stay tuned.

And the investments of Emplavi in Guará they don't stop there. In a historical negotiation, the developer won, for R$406.67 million, the most valuable area ever auctioned by Terracap, located on the banks of the Parque Indústria e Abastecimento (EPIA) Road and next to Park Shopping. It is 164 thousand m² and a construction potential of 328 thousand m² which represents more urban development for the region, in addition to the generation of jobs, income and opportunities.

Land next to Park Shopping

An achievement that represents – according to the president of Emplavi, Dr. Gil Pereira – “a milestone in our history and for the entire real estate market in Brasília”. An unequivocal sign of confidence in the future of this city and, in particular, of one of the most prosperous regions of the Federal District, the Guará.

To learn more about Emplavi's developments, schedule a visit to our sales and decoration center in the Northwest Sector – SQNW – 102 – (61) 4040-4526, and at the Point of Sale in Block 500 of the Sector South-west.

Access emplavi.com.br and find out more.