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Demand for luxury properties heats up the high-end segment in the Federal District in early 2025

Northwest Sector in Brasilia

Less sensitive to economic uncertainties and the rise in the Selic rate, the segment registered growth at the beginning of the year, especially in the demand for new, ready-to-move-in properties, above 1.5 million.

The year 2025 has proven to be challenging for the Brazilian real estate market, with a scenario of high interest rates, which makes credit more expensive and difficult to acquire assets. The rate, currently at 13.25% per year, is used to guide all financing operations in Brazil.

Contrary to this trend, the search for luxury properties grew in January. The comparison with the same period last year indicates an increase of 19.3% in the search for houses with a value above R$1.5 million. Among apartments, the positive variation reaches 12.4%, according to information from the portals of OLX Group

Second Marcos Leite, CRO of the OLX Group , “The high-end market depends less on credit, which makes it more resilient to such changes, and represents positive aspects that support the real estate sector in periods of rising interest rates”.

Already to Louis France, president of Abrainc – Brazilian Association of Real Estate Developers), real estate for high-income people represents a very small portion of their wealth. If they want to live in a certain place, they pay the price and that's it.” Thus, most of the time, the decision to purchase a luxury property does not depend on resources from real estate financing but rather on their own resources, often coming from the sale of another used property to supplement the payment for the new property.

EMPLAVI DEVELOPMENTS READY TO MOVE INTO IN BRASILIA

In Brasília, the demand for luxury properties has been accelerating since the beginning of the year, stimulated by the search for improved housing standards, where families dream of upgrading their current property to a new property, in luxury condominiums, with a privileged location, more modern architectural designs and new construction technologies, differentiated leisure, a greater number of parking spaces and all the benefits aligned with the new expectations of the family, such as security, comfort, practicality, economy and even social status.

Other factors that may be contributing to the acceleration of demand may be associated with the prospect of future appreciation and profitability that new properties currently offer, making the real estate business more attractive and opportune, both as an investment and for asset security, as well as the reduction of ITBI from 3% to 1% in effect since January 1, 2025 for the first transfer of a new property, as is the case of luxury properties sold and acquired directly from construction companies, in new developments, located in the most noble regions of Brasília, such as the Northwest and Southwest Sectors and also in Guará, as well as throughout the DF.

EMPLAVI PROJECTS IN BRASILIA WITH ACCELERATED WORKS

In this scenario of opportunities, despite the current economic situation, high-end real estate in Brasília will continue to be the most sought-after option for those seeking to live and reside with the unique quality of life that the city offers, surrounded by security, comfort and all the exclusivity that a luxury property provides.

WELCOME EMPLAVI 2025: CELEBRATE NEW ACHIEVEMENTS AND WELCOME TO THE PROPERTY OF YOUR LIFE, WITH THE CERTAINTY OF THE BEST DEAL

Living in a high-end property in the most valued locations in Brasília, with the quality of life you've always dreamed of and with the certainty of getting the best deal. These are attributes that Emplavi, a leading developer in the capital's high-end real estate segment, with the largest supply of 2, 3 and 4-bedroom properties, in the best locations in the Northwest and Southwest Sectors and also in Guará, has masterfully added to its projects for over 43 years, with the solidity, security and construction quality that mark each of the more than 33,000 properties delivered in the capital.

It is in this scenario of excellent prospects and accelerated demand that Emplavi carries out its first commercial campaign of the year, the Welcome Emplavi 2025, with the theme “Celebrate new achievements and welcome to the property of your life, with the certainty of the best deal” which should last until the end of March.

Follow the schedule by accessing emplavi.com.br , schedule a visit, take advantage of exclusive negotiation conditions and connect with the future of your new high-standard address in the best locations in Brasília. After all, if it's Emplavi, it's unique.